By KEVIN HARRISAP, APHealth WriterBy APHealth writerJennifer Stott, APBy APhealth writerBy AP Health WriterJennifer Stotts, APThe Healthy Choice Foods Association says the Healthy Pets Initiative is leading the way in making healthy food choices available to all Americans.
The group has spent more than $2 million on advertising and campaign ads on TV, radio and billboards around the country and is now making its way to restaurants.
It’s targeting the millennial generation, where many are eating out more often and are more open to eating healthy.
“I think it’s very important for the young people to understand that the only way to get healthy is to eat healthy,” said Dr. Michael Katz, president and CEO of the association.
The association’s website shows that the group’s Healthy Choice Paws initiative has spent nearly $5.5 million on public and private outreach to encourage consumers to eat a healthy diet and get exercise.
The organization is working with more than 400 local nonprofit organizations, including the Humane Society of the United States, to spread the word.
“It’s not only about the people, it’s about the animals too,” said David Schoenborn, the group�s public affairs manager.
“The Humane Society is an absolute animal welfare organization.
If they�re going to go out and try to get the message out that we are all equal and everybody can enjoy the food, then we need to be doing that.”
The Humane Societies work with local, national and international organizations to provide animal-based research to prove that animals are not only free of diseases, but also happy and healthy.